“Food is our common ground, a universal experience” James Beard
It is true that the elements that make up the dining experience are universal — the set-up, the plate, the purpose. However, at Pillars every cuisine has a very special purpose and set of rules.
The beginnings
It all started with a patty and the guys in 2015, when the weekly guys' night turned into experimentations that grew into tasting sessions. The love for food alongside months of research and development led to the creation of one of Saudi's favourite burger concepts: Section-B.
Now nearing half a decade, our brands have reached three cities and six different menus, hosting thousands of guests who are the binding factor of our hard work.
The reason for being
We have studied what makes encounters memorable and combined these elements in a way that makes dining at our concepts a truly exclusive and unique experience. It is important for us to introduce new flavours, unprecedented combinations, and an ambience to experience these factors in.
We aim to create brands that fulfil the dining experience as a social one, felt by every individual walking through our doorstep — so guests realise the meals they enjoy feed not only their appetite for delicious food, but their curiosity for new flavours and experiences.
To become a key difference maker in the F&B business in Saudi Arabia and globally, by building strong, unique concepts that can be exported to the world.
To deliver joy through food
Food is more than just food — it changes the way we feel. When we're sad we eat to feel better; when we're happy we eat to celebrate. Our mission is to deliver joy through food, and make people smile.