Pillars

Some stories start off in the most unexpected ways, ours continues to flourish with the same determination and passion for food that it started with.

Pillars

A Saudi food and beverage company that creates and operates concepts with real market value.

Exploring culinary niches and building a formula of unique flavour combinations, reasonable prices and exciting ambiances — that will bring people together to enjoy themselves and the concepts that we create.

Explore Pillars>

Explore our concepts

Section-B

Burger Concept
Jeddah / Riyadh / Makkah / Khobar

Handcrafted contemporary casual burger joint — the original burger recipe that started it all.

Explore Section-B

Dots

Doughnut Concept
Jeddah / Riyadh

A modern twist on an all-time favourite. Dots serves fresh artisanal handcrafted doughnuts with no preservatives in a friendly café setting — pair it with your favourite coffee and treat yourself.

Explore Dots

Baco

Asian Latin-American Fusion
Jeddah

Celebrating the beauty of multicultural bridging, we tell the story of Asian Latin-American fusion through baos and tacos — served as a tapas dining experience.

Explore Baco

Joyn

Bakery, and more
Jeddah / Riyadh

A premium artisanal bakery offering handcrafted savoury and sweet selections — from Turkish böreks and croissants to cheese platters, cookies and curated gift boxes.

Explore Joyn

Jade Room

Chinese Restaurant
Riyadh

Jade Room wasn't created to imitate Chinese cuisine. It was created to rediscover it, bringing the soul of authentic Chinese kitchens into a contemporary dining experience thoughtfully curated for Riyadh.

Explore Jade Room